Simple things have a great effect....
When a new film is soon going to be released in the cinema, good advertisement is essential for the film to be successful. Usually it is very easy to draw audiences in with large, dramatic posters, one of which is shown below. The background is dark, which gives the audience signs of the style and genre of the movie. The bright object also stands out in the background so that the poster is eye catching; it also gives a magical and mysterious edge to the poster. In all cases, the bolder the poster, the more dramatic the film is going to seem and the more likely that larger numbers will see the poster and therefore want to see the movie. "One way, one fate, one hero"; minimal amount of text is usually the most effective as it can appeal to most age groups and these words are extremely dramatic making the audience wanting to know more. The title of the film has its own trademark font which means it can be recognised all around the world and again it stands out against the dark background of the poster. The website at the bottom is given so that audiences can get more information about the film which is also another form of advertisement.
....but going the extra mile is important.
Posters, leaflets, fast-food advertisement, trailers are all common forms of advertisement which always attract many audiences as they are a part of their every day life. However, the final two films of one of the greatest movie series ever is a massive event and so the need for part 1 of the finale to have large numbers of audiences is massive. In order to achieve this, advertisers have taken it to a new level, which is shown below.
Instead of just a thin film advertisement going across a bus as it usually is, the whole bus is covered with images to advertise the release of the new Harry Potter film. Because a bus is always on the move, more people will be able to see it and also because of the unusual colour of the decorated bus it is more eye catching. This makes this new advertising technique incredibly effective and the new film can attract new audiences.
Instead of just a thin film advertisement going across a bus as it usually is, the whole bus is covered with images to advertise the release of the new Harry Potter film. Because a bus is always on the move, more people will be able to see it and also because of the unusual colour of the decorated bus it is more eye catching. This makes this new advertising technique incredibly effective and the new film can attract new audiences.
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